West Hollywood, California Boutique Cocktail Lounge + Dining Concept

Grover Studio Concept Project Noir House

West Hollywood, California

Boutique Cocktail Lounge + Dining Concept

PROJECT OVERVIEW

Noir House was envisioned as a modern hospitality concept blending cinematic atmosphere, sculptural materials, intimate lighting, and elevated dining into a single immersive environment.

Designed as a hybrid cocktail lounge and late-night dining experience in West Hollywood, the project was built around emotion, contrast, and sensory experience.

The goal was to create a space that felt timeless, artistic, and socially magnetic — a destination where guests would remember not just the food or drinks, but the feeling of being inside the space.

PROJECT DETAILS
Location

West Hollywood, California

Scope

Full Interior Design + Build

Category

Cocktail Lounge + Hospitality

Size

4,800 SQ FT

Timeline

18 Weeks

Services

Creative Direction Interior Design Architectural Visualization Material Selection Lighting Design Construction Management Custom Millwork Hospitality Build-Out

DESIGN DIRECTION

The design language for Noir House focused on restraint, atmosphere, and texture.

Instead of relying on trend-heavy luxury, the space was designed to feel grounded, intentional, and emotionally immersive.

Warm plaster walls, smoked oak, dark stone, aged brass, natural linen textures, and ambient architectural lighting created a layered environment that shifts throughout the night.

Every design decision centered around creating emotional contrast:

darkness and warmth
intimacy and openness
refinement and raw texture
stillness and energy

The result is a hospitality environment that feels cinematic without becoming overwhelming.